“Zindagi Bachao” is first of its kind Pakistani societal engagement campaign in “Disaster Preparedness” to aware, educate, motivate and prepare public (laypeople) to save precious lives. So many precious lives could be saved by empowering citizens in disaster preparedness. This life could be of a stranger or their relatives, friends and family members. What makes this campaign innovative is direct teaching and training of public in performing immediate lifesaving interventions on scene. There are many time-dependant life saving measures that could potentially reduce preventable deaths after any disasters and mass casualty events. This awareness and preparedness campaign is for every Pakistani citizen free of cost without any discrimination. The basic purpose is to avoid or reduce preventable deaths through delivery of time-dependant life-saving interventions utilizing a trained layperson.
